Customers demand a digital experience that is engaging, seamless, and feature-rich. Give them what they want…

C2M® Workflow

The Workflow layer makes value of all connected data sources and analytics by applying process automation to existing or new events.

C2M® Workflow layer offers a complete solution to convert legacy processes within organizations to agile, web-based, efficient and streamlined processes. C2M® Workflow automation offers a drag-and-drop environment that caters to ever-changing business requirements, delivering much needed process automation without an expensive re-haul of IT systems. Model complex processes with ease and seamlessly integrate workflows into new or existing applications.

The Basics - What it is and What it Does

It’s fairly simple. If you fail to provide your customers with a digital experience that is both engaging and memorable someone else will. Common problems associated with outdated digital experiences can include:

  • Inability to provide a digital experience that is aligned with the specific needs of the customer. Portals that have not been designed to provide user-centric experiences.
  • Portals that do not deliver branding messaging that customers will respond to. Branding content that fails to stick.
  • Content management that is cumbersome, non-intuitive, and not appropriately targeted to deliver maximum value.
  • Inability to collect and synthesize customer data across all input channels (social media, email, call centers, surveys, etc). Results in sluggish response to issues and opportunities.
  • Inability to utilize analytics to draw conclusions regarding visitor/customer tendencies and behaviors.
  • Failure to deliver customer satisfaction, drive customer retention, and promote brand awareness due to all of the above.

“To provide the desired user value and experience the software solution would need to include comprehensive analytics, dashboarding, and reporting capabilities.”
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Process Automation via Intelligent Workflows

Delivery of a seamless and streamlined digital experience that has been developed to address specific needs of your targeted clients.

Development of brand messaging, imagery, and content that is consistently reinforced throughout the clients interaction with your digital environment.

Ability to develop, deliver, and manage digital content across a wide range of device types within web and mobile platforms. Quickly put your content where it will deliver the most value to your customers.

Provides the ability to track customer preferences and behaviors through the use of feature-rich analytics and customized dashboards. Take the right actions at the right time.

The result of all the above will…
– Improve customer satisfaction and stickiness
– Increase your brand awareness
– Build your reputation as a provider of a great digital experience
– Improve your market share and drive revenue growth

Implementation, Hosting, and Support (Managed Services)

Any software application is only as good as the quality of its implementation and of the ongoing support services. Plasma has a 15 year track record of providing high-end implementation, hosting, and support services for a wide range of enterprise-level deployments.

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