Customers demand a digital experience that is engaging, seamless, and feature-rich. Give them what they want…

Digital Experience

Technology has completely transformed how your customers shop for, and purchase, products and services. Increasingly, the success of your online business is dependent upon your ability to provide a dynamic—and efficient—digital experience for your customers.

Plasma has provided Digital Experience Enhancement services for a host of mid to large size enterprises across a wide variety of industries; including: Telecom, Retail, Financial, Insurance, and Automotive. Our services have powered the complete transformation of the digital experiences being offered by our clients.

Giving Your Customers a Great Digital Experience – The Essentials

Regardless of what you read or hear, defining Digital Customer Experience does not have to be overly complicated. It is actually fairly straightforward. Simply put, it is taking the time to fully understand how people currently interact with your online presence and then implementing tools, processes, and technology to enrich the customer experience across your entire customer engagement ecosystem.
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Common Problems Faced by Enterprises

It’s fairly simple. If you fail to provide your customers with a digital experience that is both engaging and memorable someone else will. Common problems associated with outdated digital experiences can include:

  • Inability to provide a digital experience that is aligned with the specific needs of the customer. Portals that have not been designed to provide user-centric experiences.
  • Portals that do not deliver branding messaging that customers will respond to. Branding content that fails to stick.
  • Content management that is cumbersome, non-intuitive, and not appropriately targeted to deliver maximum value.
  • Inability to collect and synthesize customer data across all input channels (social media, email, call centers, surveys, etc). Results in sluggish response to issues and opportunities.
  • Inability to utilize analytics to draw conclusions regarding visitor/customer tendencies and behaviors.
  • Failure to deliver customer satisfaction, drive customer retention, and promote brand awareness due to all of the above.

“To provide the desired user value and experience the software solution would need to include comprehensive analytics, dashboarding, and reporting capabilities.”
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Plasma Service Benefits:

Delivery of a seamless and streamlined digital experience that has been developed to address specific needs of your targeted clients.

Development of brand messaging, imagery, and content that is consistently reinforced throughout the clients interaction with your digital environment.

Ability to develop, deliver, and manage digital content across a wide range of device types within web and mobile platforms. Quickly put your content where it will deliver the most value to your customers.

Provides the ability to track customer preferences and behaviors through the use of feature-rich analytics and customized dashboards. Take the right actions at the right time.

Award-winning MicroAI™ Atom SDK
The result of all the above will…
– Improve customer satisfaction and stickiness
– Increase your brand awareness
– Build your reputation as a provider of a great digital experience
– Improve your market share and drive revenue growth

Implementation, Hosting, and Support (Managed Services)

Any software application is only as good as the quality of its implementation and of the ongoing support services. Plasma has a 15 year track record of providing high-end implementation, hosting, and support services for a wide range of enterprise-level deployments.

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