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Why Does Your Company Need a CRM Solution?
Customers are the lifeline of any business. If you look closely, almost all organizations that have achieved noticeable success are those who have a robust system dedicated to managing their customers. And the ones that have sunk to the bottom of the ocean are those who neglected their clients and stakeholders.
Given that it is such an important aspect of a business, it’s essential you invest in a customer relationship management system. Handling the process manually leaves it open to human errors that can prove to be disastrous. With CRM, on the other hand, your business receives the power of the following benefits:
Improved Customer Experience
Have you ever noticed how the quality of customer service varies with the employee in charge? Customer feedback for the same company might be vastly different depending on the personnel interacting with them. Thankfully, CRM does away with these uncertain experiences and makes them uniform.
Also, it helps you deliver a tailor made experience to the customer’s needs. This is owing to the comprehensive repository of their profiles that CRM helps you build. This level of personalization rewards you in the form of better customer retention and increased loyalty.
Finally, your customer relationship management system also facilitates upselling and cross-selling by understanding your customers’ wants and needs and identifying their buying patterns.
Build Customer Base
Apart from servicing existing customers, your CRM software can also help you in identifying potential clients for your business. By studying your existing database, it can formulate strategies and recommend demographics for you to focus your marketing efforts on. Also, the system registers all your leads in an easy to comprehend and review format. Everyone won’t buy from you immediately, but they might need you sometime in the future. So it’s best to keep them accessible and informed.
Tracks Communication
By its very nature, businesses deal with numerous amounts of people every day. Keeping track of conversations you’ve had with customers, suppliers, and stakeholders can be extremely daunting. However, a customer relationship management system can simplify this too by allowing you to record conversations and keep track of all email (and other) correspondence you’ve exchanged. This way, you will never forget what you said to a client and will be able to fulfill any commitments you may have made.
Benefits Sales Process
If your business depends heavily on cold calling to generate sales, CRM software will come in especially handy. It can track what numbers have been called, how many times, the ones that were answered and those that weren’t, contacts that need to be called again, and even schedule callbacks for a particular prospective. With all this information clearly organized in one place, the entire sales process is streamlined significantly and you are able to derive better results from it.
Although CRM, by nature, is designed with the specific aim of maximizing interaction with customers and organizing your database more effectively, its potential is unlimited. From planning your sales funnel to serving as a marketing tool or even managing stakeholders, this handy software can do it all.
Read here about Why is Customer Relationship Management so important?
Client Says
We are implementing Plasma Ag Solutions across our network of locations. Plasma Ag provides several capabilities that stand out for our users such as Programs, Rebate management, and Inventory tracking. It is quite difficult to track margin information on crop protection products in our industry so our Owner Operators love the transparency the system provides. We utilize the system to professionalize our support to the network and it has become a bit success with all of them.
Several hundreds of our retail locations and joint ventures use Plasma Ag solutions as a part of their core operations. Plasma solutions provide very useful tools and deep insights to users – including tracking customer transactions and financial information. Their applications are tightly integrated with CRM, ERP, Accounting, and our other mission critical IT infrastructure and third-party systems. The dashboards provide rich analysis and insights that helps us adjust to the changing markets.
Plasma Ag solutions have been a tremendous asset to our operations. They offer powerful capabilities such as managing Retail programs, Products, Programs, local discounts, and wraps. Ability to track inventory at physical locations, calculating true and average costs, rebates and accruals on user-friendly and simple interfaces has helped us and our retail customers adopt Plasma Ag solutions quickly.
Our software, system and processes used to be an old struggling engine. Plasma team solved all that. With exceptional training and planning, their consultative executive team down to their support team executed the deployment with first-class speed and professionalism. Their platform not only removed all the pain points in my division, but also created a ripple effect benefiting my entire company.
It has been my experience that Plasma has the technical expertise, commitment, and work-ethic to deliver best-in-class solutions that allow business owners to fully realize business strategies and objectives. They work in a highly professional manner to ensure that the clients’ requirements and recommendations are fully realized. I would highly recommend Plasma for any web enablement initiative that you may be considering.
Plasma has been a smart choice for us as our online business partner. I don’t even consider our work with them outsourcing because Plasma management takes the time to truly understand our business and is able to direct its technology resources for the most efficient and quality output possible. I don’t think you can say that about many companies in their space.
Plasma has been a smart choice for us with our online requirements. I would recommend them to any company looking to better manage their online presence.
It has been my pleasure to work with the Plasma Team since August 2008. We have completed three major builds and multiple smaller projects in this time. I heartily recommend Plasma Comp to anyone needing a workable, practical and effective system solution. Plasma’s Q&A process was extremely thorough. They quickly understood what was needed and then worked the process with pointed and penetrating questions to ensure they had the entire picture of the finished product.
I think Plasma has come a long way in embracing our philosophy of becoming more agile, both leading and following in this area when necessary. The teams have been very open to change and have a great attitude. I have no complaints!
Plasma is a great vendor to work with. They took us from an email-based process to a fully designed, web-based workflow. They have dramatically changed how our devices are certified to be used on our network and they will save you time as well! One of the many processes in our current environment has saved us so much time; from four months down to a few days!
