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Why is Data Visualization Important for Your Business?
- September 18, 2018
- Posted by: Plasma
- Category: Blogs, Business Analytics & Dashboards, Business Intelligence, Business Process Management
In the early years of data visualization, the best and the only way to visualize your data was present within Excel’s capabilities. You will start with an easy spreadsheet and create a simple graphic to help you express a message gradually or understand the business’s tendency.
Data visualization is the presentation of data in a graphical format. This enables decision-makers to see the analysis presented in view, so that they can understand difficult concepts or identify new shapes. With interactive visualization, you can take a step further by using the technique to drill the concept into graphs and charts, interacting for more data and how it is processed.
This happens when the modern era of data visualization begins. It descends at a steady pace and has only gained steam in the last few years. Here you can learn why data visualization is so important.
Why is data visualization important?
The way human brain processes, it is easy to see spreadsheets or reports using a chart or graph to see the large amount of complex data. Data visualization is an easy and quick way to express concepts in a universal way – and you can experiment with different scenarios by making minor adjustments.
Data visualization can also:
- Explain which factors impact customer behavior.
- Identify parts that need more attention for improvement.
- Help you understand which products to place where.
- Forecast sales volumes.
How it Works?
Before implementing the new technology, you need to take some steps. Not only do you need to have a solid understanding of your data, you also need to understand your goals, needs and viewers. Preparing your organization for data visualization technology requires that you first:
- Know your audience and understand how it processes visual information.
- Understand the data you’re trying to visualize as well as its size
- Define what you’re trying to visualize and what type of information you want to transfer.
Once you have answered about your initial questions that which viewers will consume information, you will need to prepare the amount of data with which you will work.
Benefits of Data Visualization:
- Visualization manages influxes of new information and makes it easy to find trends.
- Easily recognize your next steps from these visual trends and can save hours of time.
- Brings important relationships between business conditions into focus.
- Grasp audience’s interests longer.
- Boost the need for data scientists.
- Visualizations can be distributed among teams easily.
- Data visualization quickly reveals the outliers in your data.
- Visuals help commit important concepts to memory. It’s easier to remember a concept.
Increase Your ROI with Data Visualization
At this point it is clear that you need data visualization in your business. So, how can you make it affordable and satisfy your boss to invest in a good platform?
The best way to make your data influential and efficient without breaking the bank is to add a seamless data visualization platform with a powerful analytics functionality. This allows you to analyze your pricing sales, market, customer and other useful data trends by using strategic sources while visualizing the final results, allowing you to understand your next steps and take action.
If you’re looking for your next data visualization solution, take a look at Plasma. Its data visualization solutions combined with powerful yet approachable data analytics to help companies improve their growth strategies efficiently.
Client Says
We are implementing Plasma Ag Solutions across our network of locations. Plasma Ag provides several capabilities that stand out for our users such as Programs, Rebate management, and Inventory tracking. It is quite difficult to track margin information on crop protection products in our industry so our Owner Operators love the transparency the system provides. We utilize the system to professionalize our support to the network and it has become a bit success with all of them.
Several hundreds of our retail locations and joint ventures use Plasma Ag solutions as a part of their core operations. Plasma solutions provide very useful tools and deep insights to users – including tracking customer transactions and financial information. Their applications are tightly integrated with CRM, ERP, Accounting, and our other mission critical IT infrastructure and third-party systems. The dashboards provide rich analysis and insights that helps us adjust to the changing markets.
Plasma Ag solutions have been a tremendous asset to our operations. They offer powerful capabilities such as managing Retail programs, Products, Programs, local discounts, and wraps. Ability to track inventory at physical locations, calculating true and average costs, rebates and accruals on user-friendly and simple interfaces has helped us and our retail customers adopt Plasma Ag solutions quickly.
Our software, system and processes used to be an old struggling engine. Plasma team solved all that. With exceptional training and planning, their consultative executive team down to their support team executed the deployment with first-class speed and professionalism. Their platform not only removed all the pain points in my division, but also created a ripple effect benefiting my entire company.
It has been my experience that Plasma has the technical expertise, commitment, and work-ethic to deliver best-in-class solutions that allow business owners to fully realize business strategies and objectives. They work in a highly professional manner to ensure that the clients’ requirements and recommendations are fully realized. I would highly recommend Plasma for any web enablement initiative that you may be considering.
Plasma has been a smart choice for us as our online business partner. I don’t even consider our work with them outsourcing because Plasma management takes the time to truly understand our business and is able to direct its technology resources for the most efficient and quality output possible. I don’t think you can say that about many companies in their space.
Plasma has been a smart choice for us with our online requirements. I would recommend them to any company looking to better manage their online presence.
It has been my pleasure to work with the Plasma Team since August 2008. We have completed three major builds and multiple smaller projects in this time. I heartily recommend Plasma Comp to anyone needing a workable, practical and effective system solution. Plasma’s Q&A process was extremely thorough. They quickly understood what was needed and then worked the process with pointed and penetrating questions to ensure they had the entire picture of the finished product.
I think Plasma has come a long way in embracing our philosophy of becoming more agile, both leading and following in this area when necessary. The teams have been very open to change and have a great attitude. I have no complaints!
Plasma is a great vendor to work with. They took us from an email-based process to a fully designed, web-based workflow. They have dramatically changed how our devices are certified to be used on our network and they will save you time as well! One of the many processes in our current environment has saved us so much time; from four months down to a few days!
